Trademark applications (and registrations) provide you with the tools to protect your business and investment; in realization they will become your most dear business asset. There is a very common misconception that registering a company, purchasing the names and registering for tax purposes provides you that isn’t legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical procedures.
Questions often arise whether to register a logo. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights added with the company trademark for the specific goods and services, both in the offline and online environments; affording the business the ability to stop others from via your brand and potentially damaging the reputation of organization.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of your business’ offerings provides the legal specifics of protection. It is important that the range of goods and/or services that the organization produces is correctly classified into one of the 45 separate categories in existence.
It is important to spotlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect the emblem and business conception australia wide too. Having rights into the brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be entered.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of Trademark Reply Filing Online India applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval for the exclusive user with the specified trademark for the range of goods and services sent applications for under the application.